If you’re short of time, you’ll love the benefits of NVivo 9’s new text analytics features. NVivo 9 will be released in October 2010, and it will enable you to explore your data in a brand new way – making analysis faster and simpler and allowing you to very quickly get a picture of your data.
With NVivo 9, you’ll be able to sit up above your data and drill down into it using new automated features to quickly grasp themes and patterns. At the start of your project before you’ve even read your data, see and explore concepts in your materials. Use new automated features to direct you to the areas that need more in depth analysis. Or use them to quickly test a theory or hunch while you’re working. Or if you’re analyzing large volumes of data, use them for much faster analysis. It’s your choice. We understand that automated features don’t replace a researcher’s thinking and that analysis needs to be controlled by you. Choose to take a top down or a bottom up approach, or combine elements of both to suit your way of working.
A new way of exploring your data
We’ve already revealed some of NVivo 9’s new automated features. Earlier in the year we announced that NVivo 9 lets you automatically classify the data stored in database tables into themes or groups. You’ll have real flexibility to manage and shape your data, particularly when you’re working with large amounts of information. Now we can also reveal that we’ve built on the ability to search for information in NVivo 9 through our existing ‘text search’ and ‘word frequency’ queries. New automated features make these existing queries more powerful. Now you can control how broad your searches are – from an exact word match, to words that are similar in meaning.
An automated process that you control
In a climate change project for example, you might start by exploring the theme of “pollution”. But your respondents might have also used variations of the same word, such as “pollute”. Or they may have used words such as “contamination”, “waste” or “impurity” to describe the same theme, and you want to identify this too. In NVivo 9, we’ve automated this process. With just a few clicks, search for words that are similar in meaning, or search for the broadest possible matches, such as “dirty” and “smog”. There’s no need to think of the words to search for, and you’ll get a much more accurate picture of your information, quickly and easily.
A more thorough approach to analysis
Many words can be used to mean the same thing. So, apply the same automated features when using a ‘word frequency’ query to identify the most frequently used words in selected materials (‘sources’) or themes (‘nodes’). NVivo 9 will automatically find the number of times an exact word appears (eg “pollution”), or the number of times words with similar meanings appear (eg “contamination” and “waste”). Then watch as NVivo 9 displays your results in a table format, or visually in a tag cloud, or a tree map.
What’s more, these new automated features work, not just for English word searches, but for searches in French, German, Spanish, Japanese and Portuguese too.
Watch out for more!
Watch the website for more announcements about new features in NVivo 9. NVivo 9 can now be pre ordered prior to its release in October 2010 at a 10% discount.
(Source: QSR International)
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